Guests formed huge lines across each campus, waiting to shop the new PINK collection, spin for a chance to win at the gum ball machine, claim giveaway prizes, snap some pics, and enjoy all the good vibes.
For the Spring '25 Collection at Olive & June, Wild at Heart, we turned a Rivian van into the O&J Mani Outpost, wrapped in denim and complete with a product gifting suite and selfie-mirrors inside - stationed outside at SXSW in Austin, TX.
For this project I created an identity for the event which I then applied to denim tote bags, navigation signage, stickers, carnival style games, printed scratch-offs and more.
Below are final mockups of the van wrap design from multiple angles. Along with a rough mockup of the interior of the van which we sent over to the fabricators to produce based on our vision.
Event logo exploration and sticker sheet.
