First up is Victoria's Secret PINK's 2026 Spring and Fall College Campus Tours with stops at universities across the country. Serving as the Senior Graphic Designer on both projects, I developed the graphic identities for both tours, signage way-finding systems, brand touch-points, and more.
PINK's Spring College Campus Tour 2026
Guests formed huge lines across each campus, waiting to shop the new PINK collection, play games for a chance to win, claim giveaway prizes, snap some pics, and enjoy all the good vibes.
PINK's Fall College Campus Tour 2026
Lifeway Kefir Shop
Celebrating National Kefir Day and 50 years of Lifeway, MKG brought to life the perfect smoothie shop inspired hang-out in Soho. As a part of the creative team on this project, I helped develop the event's branding, graphic touch points, and overall visual experience.
Everyone was invited and had the chance to build their own smoothie creations, personalize reusable cups and more merch, enjoy the funky vibes, going home with lots of Kefir samples.
Olive & June Mani Outpost
For the Spring '25 Collection at Olive & June, Wild at Heart, we turned a Rivian van into the O&J Mani Outpost, wrapped in denim and complete with a product gifting suite and selfie-mirrors inside - stationed outside at SXSW in Austin, TX.
For this project I created an identity for the event which I then applied to denim tote bags, navigation signage, stickers, carnival style games, printed scratch-offs and more.
Below are final mockups of the van wrap design from multiple angles. Along with a rough mockup of the interior of the van which we sent over to the fabricators to produce based on our vision.
Event logo exploration and sticker sheet.
