Initial moodboard and creative direction mockup.
Once the campaign direction was approved, I developed hero creative assets for each digital channel. Above you can see desktop and mobile mockups for the homepage.
Desktop and mobile web banners conveying multiple product benefits through subtle annimation.
Mobile mockup of the landing page design for the gel launch, robust with how-to use info, product comparison charts, and more to help introduce customers to this new innovation at Olive & June.
Sneak peek and launch emails for the collection.
Additional emails from the campaign created by the design team at Olive & June under my direction.
