Students were asked to create a campaign for Spotify with the SMP that Spotify gives you more control than the radio does to listen to what you want as you drive. We were to come up with at least three OOH executions.
Billboard executions featuring our original tagline, "Who do you ride with?"
City mural execution with the headline "Carpool with the greats."
Paid social execution with the headline "Carpool with your Artists of the Year."
All design work done by me, including the slides from the pitch deck above.