Much needed this past election Saul Diaz and I created a voting campaign targeting Gen Z to Millennials through content based around one of their favorite and timely holidays, "Spooky Season is Voting Season."
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/c337200c-c7f3-4b9c-a821-f03f7a1f640e_rw_1920.png?h=083f7a5422157eb20d71e3f97e467920)
The caption for the "Ghost Him" iteration reads "Spooky season is voting season.
Plan your vote like you plan your costume."
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/da94c149-bdc9-46ef-82d9-1ac964d32c10_rw_1200.png?h=2a8b93779e63668c905215e06f959e41)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/fce4298f-25a9-4a0c-bf7f-142976a6ed04_rw_1200.png?h=120454e8156e24911d3988e46f5b7c17)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/c7dcbeab-e051-4011-9f45-aa37fccd9a63_rw_1200.png?h=ba0a180c5f2faad3a3e519f7ee46c64c)
As a digital campaign for the Democratic National Committee, we created a series of paid Instagram posts with punny copy and relevant visuals.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/adf83f48-dafd-4d7f-999c-a633a8d22a42_rw_1920.png?h=e25752db66c6b4f4a847be7f331d4cb5)
"Spooky season is voting season. This Trumpkin is rotten."
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/28014da2-77f2-4ac9-939b-447ad5b08baf_rw_1920.png?h=1116d202bc8bad0e9c608a129c72d2c1)
"Spooky season is voting season. No tricks this election."
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/ee28f6f3-d3c8-4969-8d43-bede835c71ed_rw_1920.jpg?h=fce1545b8b609614f83d9ca568d79fff)
Initial sketches and brainstorming.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/58ac39cc-11bd-4198-bc3a-7a297abd1622_rw_3840.jpg?h=9dee0c736fd4905ade6d99e859550c09)
The creative brief we came up with for the DNC and this campaign.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/1c045918-bd51-4b0b-8e23-e0228e9cd7de_rw_3840.jpg?h=78c0642abccea58f292206d1bcc9b074)
Design by me. Strategy, ideation, and copy done by Saul and I.