Much needed this past election Saul Diaz and I created a voting campaign targeting Gen Z to Millennials through content based around one of their favorite and timely holidays, "Spooky Season is Voting Season."
The caption for the "Ghost Him" iteration reads "Spooky season is voting season.
Plan your vote like you plan your costume."
As a digital campaign for the Democratic National Committee, we created a series of paid Instagram posts with punny copy and relevant visuals.
"Spooky season is voting season. This Trumpkin is rotten."
"Spooky season is voting season. No tricks this election."
Initial sketches and brainstorming.
The creative brief we came up with for the DNC and this campaign.
Design by me. Strategy, ideation, and copy done by Saul and I.