For this multi-media campaign students were asked to choose a non-profit organization to promote one consistent message throughout with a focus on the copy. I decided to create a campaign focused on widening people's perception of Planned Parenthood to be for more than just abortions.
Paid Instagram ad with the "More Than Abortions" tagline and "We are healthcare." slogan both created for this campaign.
Web banner ad showing a simplified version of the concept with consistent copy.
Direct mailer design, each come with a real condom attached.
Process sketches for both the digital ads (left) and direct mailer (right).
Concept, design, and copy was created by me and is original to this campaign.