For this multi-media campaign students were asked to choose a non-profit organization to promote one consistent message throughout with a focus on the copy. I decided to create a campaign focused on widening people's perception of Planned Parenthood to be for more than just abortions.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/20691a1e-e6eb-426a-b05a-e4dd56088de1_rw_1920.png?h=157ad3a9d0f3947b4fec291eb92288d9)
Paid Instagram ad with the "More Than Abortions" tagline and "We are healthcare." slogan both created for this campaign.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/9b1ecae4-9593-41bb-a705-e2c9b1d056d5_rw_1200.png?h=fde64866653b91779be6be78cf37a63d)
Web banner ad showing a simplified version of the concept with consistent copy.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/ec386ef0-b174-4511-84de-f79050fe1fc2_rw_1920.png?h=2617efd72d0c65fc6b47ea5d5a024622)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/44dd38ed-1a43-4b23-be1b-87c6bab6c73f_rw_1920.png?h=d30766d33570940fe521b8691323c13a)
Direct mailer design, each come with a real condom attached.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/7c81deb7-56c8-4609-988c-77d752bdc8c5_rw_1920.png?h=2ef09f04a3762666ccfb19317c97180a)
Process sketches for both the digital ads (left) and direct mailer (right).
Concept, design, and copy was created by me and is original to this campaign.