Olive & June's Spring 2022 seasonal collection, featuring my product and campaign design, including the floral print I illustrated and designed that sold out in only 12 hours as press-on nails.
Product images from the spring collection photoshoot.
Initial campaign direction mood board and design mockup.
Custom illustrated floral print I designed for the collection inspired by the beautiful patterns that accompany an elegant spring tea party. Turned into press-on nails, the limited-edition set sold out first in the collection in only 12 hours.
Cover and pages from the mini magazine I designed that is included in each spring collection order. See the full magazine here.
Designs from the collection launch email series. The launch email is on the left, which I designed, followed subsequent emails in the campaign, the middle two designed by contract freelancers under my campaign direction.
Desktop homepage banner design.
The campaign landing page that includes the entire spring collection.