Campaign direction, product, and mailer design for Olive & June's collaboration with Heart Defensor, a mani obsessee and content creator who is loved by over 7 million fans across Instagram, TikTok, and Youtube.
The full Olive & June <3 Heart collection. On the left is Olive & June's launch video edited under my campaign direction. On the right is Heart's unboxing video from her TikTok featuring the custom mailer designed by me.
PR/influencer mailer conception and design process.
Final press-on designs for the collection, modeled by Heart.
Final stages of process and style selection for the press-on designs.
Campaign launch email followed by the remaining emails in flow.
Mobile and desktop site-wide banners announcing the collection launch.
Collection landing page web-design.