Campaign direction, product, and mailer design for Olive & June's collaboration with Heart Defensor, a mani obsessee and content creator who is loved by over 7 million fans across Instagram, TikTok, and Youtube.
PR/influencer mailer conception and design process.
Final press-on designs for the collection, modeled by Heart.
Final stages of process and style selection for the press-on designs.
Campaign launch email followed by the remaining emails in flow.
Mobile and desktop site-wide banners announcing the collection launch.
Collection landing page web-design.