Campaign direction, product, and mailer design for Olive & June's collaboration with Heart Defensor, a mani obsessee and content creator who is loved by over 7 million fans across Instagram, TikTok, and Youtube.
The full Olive & June <3 Heart collection. On the left is Olive & June's launch video edited under my campaign direction. On the right is Heart's unboxing video from her TikTok featuring the custom mailer designed by me.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/76d3bb58-0191-42f7-84bd-6189c13d95a1_rw_1920.png?h=229b63802c3249bf99c5706ce2c0b2c0)
PR/influencer mailer conception and design process.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/24abb5c8-8dc8-4e41-bec7-f3ddf5329e1f_rw_1200.jpg?h=43b0e679f38d4557f1ce2bc38365472d)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/36203d69-80f7-4b73-9542-99db986152bc_rw_1200.jpg?h=fd1e6578de9f650f36bb13a3a3957ec4)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/f8e6f6df-68dd-47c4-b4d4-291ad4cbf4db_rw_1200.jpg?h=b26edaf54508ab3370e790ec37ff8228)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/32f66eef-7f2e-49b1-93d3-300a0b68351a_rw_1200.jpg?h=79540dad46e63a4cf730207e8edf2645)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/99459d07-9830-48fc-bcf8-25d2615ca30c_rw_1200.jpg?h=efb5c9ec8f8f607fe417d44d412da82d)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/f1729356-8a5b-49d1-8c62-4b1702c7d4fe_rw_1200.jpg?h=1f8003e684076bb87217e6147d3a942e)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/c8367320-ffaf-408f-b2c5-ffbb3a2d7657_rw_1200.jpg?h=16b8bd12435d4767dbb89a4e486efec6)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/f4112d7b-7ea2-440e-96e1-5cbc6af1305e_rw_1200.jpg?h=e8f78bcfbba4a80d42f8c8f1d8b21382)
Final press-on designs for the collection, modeled by Heart.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/58652fb8-ab60-4e1b-a4ae-338833e09dd1_rw_1920.png?h=95628799be5a75e1e1a8e15add3676b6)
Final stages of process and style selection for the press-on designs.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/5e72cb8e-f05c-44f6-98f9-8d1f0340a3ea_rw_1200.gif?h=b9591ac6d6e13f33e7977496a61c76ac)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/697616f5-e4db-480f-a564-e0e76fb1d7e0_rw_1200.gif?h=fbdb6d966424f37bf4d056aa144a2dbf)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/c9367bef-030b-4fa4-9a09-b54a45d05786_rw_1200.gif?h=bfbc1e9545e29d6f8fd255a2cd9a32e0)
Campaign launch email followed by the remaining emails in flow.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/b77aabf3-cbd2-4df4-a94c-94b7d1505c03_rw_1200.gif?h=ed97147d64301ae63d8fbec664e6dc49)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/87e44167-35b2-4ccf-95bf-cd6dd9c6d417_rw_1920.gif?h=265cb7a25631ce2f853b48a99e833073)
Mobile and desktop site-wide banners announcing the collection launch.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/f803edbc-91c6-4596-acc8-52fb98e50ced_rw_1200.jpg?h=bbea2959a389e6ec72696b5b10d37886)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/6e8fb9f9-7d3f-4a38-a2de-a92f116feff5_rw_1200.jpg?h=a622496b72f4291bf09a0e3b9a5d51fe)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/eeafad1d-b5fe-487b-a687-f72d3b09780e_rw_1200.jpg?h=978d28021a370395c145711859413d7b)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/91482f1d-e5bf-4623-90d8-98010c327503_rw_1200.jpg?h=fceccc0b154197a2370ee59b408503d6)
Collection landing page web-design.