In November 2021, Olive & June launched its biggest innovation ever, the Instant Mani. From product, packaging and visual merchandise design to campaign direction and digital assets, this was the first major campaign I led at Olive & June.
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![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/8a378040-86b3-4aec-b802-ba15cb79a6dd_rw_1920.png?h=0c3925078bb325870f54b717d27484f1)
On the left are the Groovy Swirl Press-Ons, pattern I designed. The right shows the breadth of the collection, and innovative circular packaging I also designed in collaboration with the team.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/935f41de-c1c5-412a-8fad-de22f2cf29a7_rw_1920.jpg?h=8b294ef4b998fe9d0ea998e3ac0a7730)
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Initial mood board and campaign direction concept.
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Pre-order launch email design and a glimpse of the Instant Mani landing page.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/8a06de6b-fa97-481f-aa3d-d68999fa97a5_rw_1200.jpg?h=4586ef16f6b205af469de4b5be2bf21a)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/9fdf6724-bc6f-4d8e-8f79-15f5df3f7328_rw_1200.jpg?h=5104e38d4b7491af965f9f00aded7912)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/156e7bf8-d1ef-4995-948c-a4c2914577fe_rw_1200.jpg?h=404a3dede56ea88669a347b9191f4b14)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/ea4d217a-02d6-4fbd-8aae-034a65142eb9_rw_1200.jpg?h=ba6fada24922139a94c3cf6119cb4ea8)
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Campaign social graphics.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/d5cd5ff1-e7a6-4c91-bf36-f8b2137a3fba_rw_3840.png?h=11599532017e49c22d281ebcb94ad429)
Target end-cap design mockup on the left and me with the final display in my local target in NYC. Press-release, also designed by me, announcing the Target launch.
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/bd62ed8e-2e88-47b5-8824-8622c4ed3133_rw_1200.png?h=471843489773d123f28693590e35712a)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/ffa0c893-afae-48c4-9413-88950af1893f_rw_1200.png?h=2b3feb8ad8ecb8b39bfd7ea1872dd84b)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/7285fa1d-4bfa-460d-8cd1-ad825044c424_rw_1200.png?h=9c4a63d18cc6d4f78f3dde030815ace3)
![](https://cdn.myportfolio.com/5b9fa1c2-073d-48d4-9c6b-66105fa4be9e/8938e777-f705-439c-8611-0335436ca76f_rw_1920.jpg?h=ff050c3ec9eea779549dc3a54a4f3bcc)
Examples of line-extension packaging designs within the Instant Mani product line.