Oftentimes, women, and even more so, women with Intellectual and Developmental Disability (IDD), are told they can’t achieve as much as men and those that are “able”-bodied or neurotypical. This project seeks to ask how can I, as a designer and active member of the IDD community, utilize design to empower women with and without IDD.
4x 4ft public mural with the slogan “you are capable,” painted on a transportable piece of plywood, that will travel around my local San Francisco neighborhood, spreading the message of inclusivity on a larger scale. The mural will be permanently exhibited in Best Buddies California office on Mission Street in San Francisco, CA.
The mural exhibited on Lake Street in San Francisco, California.
Accompanying line of paper-goods products, including a hardcover journal, sticky note pad, stickers, and postcards to send a more direct message to women in the IDD community by providing more personal affirmations and words of encouragement relating to the mural’s slogan. Many of these products are available for purchase on my Redbubble shop with all proceeds being donated to Best Buddies International in support of creating opportunities for those with IDD.
Paper products in use.
The mural (4ft) and artist (5ft).
Moodboard and color palette options.
Initial sketches and ideation for mural and paper product design, names, and slogans.
Digitalized mural sketches.
Sample sketches for paper-goods products.